There is plenty of “lights, camera and action” in Colne today as a new television advert for an insurance company is filmed on the high street.
The Colne Times went along to the scene following a social media frenzy to talk to the people behind the cameras.
And while the company remained tight-lipped about their identity and the content of the advert, they did reveal they were using Darwen-based White Noise Production Company to film the shoot.
One staff member said: “We are shooting an advert for a new life insurance brand. It’s going very well, and we have been surprised at how busy it’s been.”
The crew are expected to be finished by the end of the day, having been on set since the early hours.
The advert will be released on some satellite and terrestrial channels at the end of October.
For more information see Leader Times Newspapers.